Inherently refreshing (it’s carbonated!) and surprisingly tasty (it comes in unexpected taste combos!) beverages with immediate benefits (it’s Sugar- and caffeine-free rehydration with minerals and vitamins!).

Being human is exciting enough without jumping from helicopters, rushing down slopes or catapulting oneself into the stratosphere. Being human is hard enough without unreasonable expectations, illusions of grandeur and delusions of excellence. Being human is real enough not to buy into false promises from overreaching and self-indulgent brands that overstate their importance.

Being human is truly about surviving every everyday. Do you want to have a drink? Have one. Heck, have seven. Do you want to watch another episode of The Office? Stay up, binge all 188 episodes and then move on to watch the British one. Do you want to eat that succulently enticing burger? Deep fry it in trans fats, melt cheese on it and swallow it down with a gallon of Oreo milkshake intravenously.

Being human is not about the special days, the memorable moments and the extraordinary. Being human is about finding small hacks that leverage the small sins.

Being human has only one true purpose, to survive today.

Sinda means “survive” in Zulu. It also sounds a bit like “sinner” which is the essence of our raison d’être, we’re a small everyday hack that leverage the everyday small sins.

Conjured by inspired amateurs, created by inspiring professionals.